Entrepreneurial orientation of public enterprises in Malaysia
The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing
2010
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| Online Access: | http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf |
| _version_ | 1848834565755371520 |
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| author | Harry, Entebang Harrison, Richard T. Ernest Cyril, de Run |
| author_facet | Harry, Entebang Harrison, Richard T. Ernest Cyril, de Run |
| author_sort | Harry, Entebang |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development side of the activities. In addition, the results of the study indicate that the extent to which public enterprises respond to action initiated by competitors; become the first to introduce new product/services and/or “undo the competitor posture” appeared to be quite low. On the other hand, public enterprises tended to focus on low risk projects. Hence, they prefer to explore and exploit the unknown gradually and will act when certainty exits. |
| first_indexed | 2025-11-15T05:54:00Z |
| format | Article |
| id | unimas-545 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:54:00Z |
| publishDate | 2010 |
| publisher | Emerald Group Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-5452016-04-14T06:35:23Z http://ir.unimas.my/id/eprint/545/ Entrepreneurial orientation of public enterprises in Malaysia Harry, Entebang Harrison, Richard T. Ernest Cyril, de Run HD Industries. Land use. Labor The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development side of the activities. In addition, the results of the study indicate that the extent to which public enterprises respond to action initiated by competitors; become the first to introduce new product/services and/or “undo the competitor posture” appeared to be quite low. On the other hand, public enterprises tended to focus on low risk projects. Hence, they prefer to explore and exploit the unknown gradually and will act when certainty exits. Emerald Group Publishing 2010 Article PeerReviewed text en http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf Harry, Entebang and Harrison, Richard T. and Ernest Cyril, de Run (2010) Entrepreneurial orientation of public enterprises in Malaysia. Business Strategy Series, 11 (2). pp. 75-77. ISSN 1751-5637 http://www.researchgate.net/publication/236202615_Entrepreneurial_orientation_of_public_enterprises_in_Malaysia DOI 10.1108/17515631011026 |
| spellingShingle | HD Industries. Land use. Labor Harry, Entebang Harrison, Richard T. Ernest Cyril, de Run Entrepreneurial orientation of public enterprises in Malaysia |
| title | Entrepreneurial orientation of public enterprises in Malaysia |
| title_full | Entrepreneurial orientation of public enterprises in Malaysia |
| title_fullStr | Entrepreneurial orientation of public enterprises in Malaysia |
| title_full_unstemmed | Entrepreneurial orientation of public enterprises in Malaysia |
| title_short | Entrepreneurial orientation of public enterprises in Malaysia |
| title_sort | entrepreneurial orientation of public enterprises in malaysia |
| topic | HD Industries. Land use. Labor |
| url | http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/ http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf |