Promotion mix : level of awareness and purchase likelihood

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Promotion mix : level of awareness and purchase likelihood

Promotion strategies were used by many companies to promote their products to the consumers. This paper examines the consumer’ attitude on promotional mix elements which are advertising, personal selling, sales promotion, publicity/public relation and direct marketing and the impact of these atti...

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Bibliographic Details
Main Author:	Wong, Anne Ling Ling
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/5294/ http://ir.unimas.my/id/eprint/5294/1/Anne%20Ling%20Ling.pdf

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