Promotion mix : level of awareness and purchase likelihood
Promotion strategies were used by many companies to promote their products to the consumers. This paper examines the consumer’ attitude on promotional mix elements which are advertising, personal selling, sales promotion, publicity/public relation and direct marketing and the impact of these atti...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2011
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| Online Access: | http://ir.unimas.my/id/eprint/5294/ http://ir.unimas.my/id/eprint/5294/1/Anne%20Ling%20Ling.pdf |