Negative Political Advertising: It’s Impact on Voters

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Negative Political Advertising: It’s Impact on Voters

This study looks at a one of the many use of a direct negative advertisement in Malaysian politics. Negative advertising has been constantly used by political parties in Malaysia. This paper looks specifically at one of such advertisements and its effect on voters where it was specifically aimed at...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Jee, Teck-Weng, Lau, Wee Ming
Format:	Article
Language:	English
Published:	Asian Journal of Business Research 2013
Subjects:	JA Political science (General)
Online Access:	http://ir.unimas.my/id/eprint/5210/ http://ir.unimas.my/id/eprint/5210/1/negative%20political%20advertising%20%28abstract%29.pdf

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