Transforming the Centre for Modern Management into a market and customer driven organization by using the business development and marketing function as a case study
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| Format: | Thesis |
| Language: | English |
| Published: |
1998
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| Online Access: | http://ir.unimas.my/id/eprint/3822/ http://ir.unimas.my/id/eprint/3822/2/Hallman.pdf |