Customer behaviour toward social networking advertising

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Customer behaviour toward social networking advertising

Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...

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Bibliographic Details
Main Author:	Phang, Chia Lee
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/2740/ http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf

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