Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak

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Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak

Rural communities have been envisaged to benefit from tourism economically and socially, and digital marketing has been noted as a low-cost and effective method to promote a tourism destination. For rural tourism, it aids to leapfrog the barriers of information transmission to the intended tourist m...

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Bibliographic Details
Main Authors:	Cheuk, Sharon, Atang, Azuriaty, Lo, May Chiun, Ramayah, T.
Format:	Article
Language:	English
Published:	American Scientific Publishers 2017
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/19011/ http://ir.unimas.my/id/eprint/19011/1/Icobmass.Long%20Lamai.26-10-2017%20%28abstrak%29.pdf

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