Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak
Rural communities have been envisaged to benefit from tourism economically and socially, and digital marketing has been noted as a low-cost and effective method to promote a tourism destination. For rural tourism, it aids to leapfrog the barriers of information transmission to the intended tourist m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19011/ http://ir.unimas.my/id/eprint/19011/1/Icobmass.Long%20Lamai.26-10-2017%20%28abstrak%29.pdf |