Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia

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Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia

This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) we...

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Bibliographic Details
Main Authors:	Ramayah, T., Lo, May Chiun, Kamel, Rouibah, Oh, Sook May
Format:	Article
Published:	IGI Global 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/18434/

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