Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia
This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) we...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
IGI Global
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18434/ |