Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia
This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) we...
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| Format: | Article |
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IGI Global
2014
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| Online Access: | http://ir.unimas.my/id/eprint/18434/ |
| _version_ | 1848838511018377216 |
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| author | Ramayah, T. Lo, May Chiun Kamel, Rouibah Oh, Sook May |
| author_facet | Ramayah, T. Lo, May Chiun Kamel, Rouibah Oh, Sook May |
| author_sort | Ramayah, T. |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) were identified to model their impact on intention to adopt Internet banking individual bank customers in Malaysia. Survey questions from prior studies were adopted and customized to collect data. A total of 239 customers responded to the survey. Partial least Square (PLS) SmartPLS M2 Version 2.0 was used for data analysis. Perceived ease of use significantly influenced perceived usefulness but did not impact attitude. Perceived usefulness was positively related to attitude and also intention to use. Attitude and subjective norm were significant predictors of intention to use while perceived behavioral control was not significant. Further to that we conducted an Importance-Performance matrix analysis to determine priority variables to focus on for the implications to practitioners. |
| first_indexed | 2025-11-15T06:56:43Z |
| format | Article |
| id | unimas-18434 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| last_indexed | 2025-11-15T06:56:43Z |
| publishDate | 2014 |
| publisher | IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-184342017-11-07T01:04:30Z http://ir.unimas.my/id/eprint/18434/ Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia Ramayah, T. Lo, May Chiun Kamel, Rouibah Oh, Sook May H Social Sciences (General) This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) were identified to model their impact on intention to adopt Internet banking individual bank customers in Malaysia. Survey questions from prior studies were adopted and customized to collect data. A total of 239 customers responded to the survey. Partial least Square (PLS) SmartPLS M2 Version 2.0 was used for data analysis. Perceived ease of use significantly influenced perceived usefulness but did not impact attitude. Perceived usefulness was positively related to attitude and also intention to use. Attitude and subjective norm were significant predictors of intention to use while perceived behavioral control was not significant. Further to that we conducted an Importance-Performance matrix analysis to determine priority variables to focus on for the implications to practitioners. IGI Global 2014 Article PeerReviewed Ramayah, T. and Lo, May Chiun and Kamel, Rouibah and Oh, Sook May (2014) Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia. International Journal of E-Adoption (IJEA), 6 (1). pp. 1-15. ISSN 1937-9633 https://www.igi-global.com/article/identifying-priority-using-an-importance-performance-matrix-analysis-ipma/113760 DOI: 10.4018/ijea.2014010101 |
| spellingShingle | H Social Sciences (General) Ramayah, T. Lo, May Chiun Kamel, Rouibah Oh, Sook May Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title | Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title_full | Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title_fullStr | Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title_full_unstemmed | Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title_short | Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia |
| title_sort | identifying priority using an importance-performance matrix analysis (ipma): the case of internet banking in malaysia |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/18434/ http://ir.unimas.my/id/eprint/18434/ http://ir.unimas.my/id/eprint/18434/ |