Antecedents of Customer E-loyalty With the Effect of Trustworthiness in Malaysia Context

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Antecedents of Customer E-loyalty With the Effect of Trustworthiness in Malaysia Context

The rapid growth of online shopping has led to inspire customer e-loyalty among Malaysians, especially living in this digital environment. Commitment-trust theory is applied as the theoretical base to explain the factors influencing customer e-loyalty. The primary objective of this study is to inv...

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Bibliographic Details
Main Authors:	Wong, Poh-Ming Winnie, Lo, May-Chiun, Ramayah, T.
Format:	Article
Language:	English
Published:	David Publishing Company 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/18433/ http://ir.unimas.my/id/eprint/18433/7/Antecedents%20of%20Customer%20E-loyalty%20%28abstract%29.pdf

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