International Strategy on Market Selection, market entry mode and risk analysis

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International Strategy on Market Selection, market entry mode and risk analysis

The objective of this paper is to study the international market selection program by Malaysian firms engaging in international business. It will analyze and identify the factors of importance or screening criteria in evaluating potential foreign markets.

Bibliographic Details
Main Author:	Wong, Sing Lung.
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HD Industries. Land use. Labor
Online Access:	http://ir.unimas.my/id/eprint/16497/ http://ir.unimas.my/id/eprint/16497/1/Wong%20%20ft.pdf

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