Do target and non-target ethnic group adolescents process advertisements differently?

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Do target and non-target ethnic group adolescents process advertisements differently?

Bibliographic Details
Main Authors:	Muhammad Mohsin, Butt, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Elsevier 2011
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/1580/ http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf

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