Do target and non-target ethnic group adolescents process advertisements differently?

Do target and non-target ethnic group adolescents process advertisements differently?

Bibliographic Details
Main Authors: Muhammad Mohsin, Butt, Ernest Cyril, de Run
Format: Article
Language:English
Published: Elsevier 2011
Subjects:
H Social Sciences (General)
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/1580/
http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf

Internet

http://ir.unimas.my/id/eprint/1580/
http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf

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