Do target and non-target ethnic group adolescents process advertisements differently?
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1580/ http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf |
| _version_ | 1848834791974109184 |
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| author | Muhammad Mohsin, Butt Ernest Cyril, de Run |
| author_facet | Muhammad Mohsin, Butt Ernest Cyril, de Run |
| author_sort | Muhammad Mohsin, Butt |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T05:57:36Z |
| format | Article |
| id | unimas-1580 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:36Z |
| publishDate | 2011 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-15802016-04-12T06:28:22Z http://ir.unimas.my/id/eprint/1580/ Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin, Butt Ernest Cyril, de Run H Social Sciences (General) HB Economic Theory Elsevier 2011 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf Muhammad Mohsin, Butt and Ernest Cyril, de Run (2011) Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal , 19. pp. 77-84. |
| spellingShingle | H Social Sciences (General) HB Economic Theory Muhammad Mohsin, Butt Ernest Cyril, de Run Do target and non-target ethnic group adolescents process advertisements differently? |
| title | Do target and non-target ethnic group adolescents process advertisements differently? |
| title_full | Do target and non-target ethnic group adolescents process advertisements differently? |
| title_fullStr | Do target and non-target ethnic group adolescents process advertisements differently? |
| title_full_unstemmed | Do target and non-target ethnic group adolescents process advertisements differently? |
| title_short | Do target and non-target ethnic group adolescents process advertisements differently? |
| title_sort | do target and non-target ethnic group adolescents process advertisements differently? |
| topic | H Social Sciences (General) HB Economic Theory |
| url | http://ir.unimas.my/id/eprint/1580/ http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf |