Generic analysis of bakery service encounters in Malaysia
The study aimed to describe the staging of service encounters in a bakery in Sarawak, Malaysia. The specific aspects studied were categories of transactions, staging of transactions, and nonverbal enactment of stages of transactions. A total of 100 interactions between Chinese vendors and Chinese, M...
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| Format: | Article |
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John Benjamins Publishing
2016
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| Online Access: | http://ir.unimas.my/id/eprint/15757/ |