Service quality perception and customer satisfaction in Islamic banks of Pakistan: the modified SERVQUAL model
The aim of this study is to measure the relationship between service quality and customer satisfaction among the customers of Pakistani Islamic banks. This study employed a modified SERVQUAL model by introducing a unique dimension of compliance in the context of service industry. A self-administered...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/15411/ http://ir.unimas.my/id/eprint/15411/2/Service%20quality.pdf |