A repositioning strategy for rural tourism in Malaysia- community’s perspective

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A repositioning strategy for rural tourism in Malaysia- community’s perspective

The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspect...

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Bibliographic Details
Main Authors:	Shaista, Falak, Lo, May-Chiun, Yeo, Alvin Wee
Format:	Article
Language:	English
Published:	Elsevier Ltd. 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/1/A%20repositioning%20strategy%20for%20rural%20tourism%20in%20Malaysia-%20community%E2%80%99s%20%28abstract%29.pdf

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