A repositioning strategy for rural tourism in Malaysia- community’s perspective
The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/1/A%20repositioning%20strategy%20for%20rural%20tourism%20in%20Malaysia-%20community%E2%80%99s%20%28abstract%29.pdf |