A repositioning strategy for rural tourism in Malaysia- community’s perspective
The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/1/A%20repositioning%20strategy%20for%20rural%20tourism%20in%20Malaysia-%20community%E2%80%99s%20%28abstract%29.pdf |
| _version_ | 1848837611822514176 |
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| author | Shaista, Falak Lo, May-Chiun Yeo, Alvin Wee |
| author_facet | Shaista, Falak Lo, May-Chiun Yeo, Alvin Wee |
| author_sort | Shaista, Falak |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspective because rural tourism cannot be successful without community support. There is lack of approach to highlight the issues hindering the active participation of communities in tourism planning and implications. The aim of this research is to develop a framework for repositioning of rural tourism, by addressing community approach rather than just a tourist industry. The proposed framework, developed on the indicators from literature, will help to explore local community's perspective on current positioning and will identify the gaps for a potential repositioning. The study will provide insights to local communities, government, policymakers and other stakeholders and help them to develop effective rural tourism strategies. |
| first_indexed | 2025-11-15T06:42:25Z |
| format | Article |
| id | unimas-14283 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:42:25Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-142832017-11-07T01:14:21Z http://ir.unimas.my/id/eprint/14283/ A repositioning strategy for rural tourism in Malaysia- community’s perspective Shaista, Falak Lo, May-Chiun Yeo, Alvin Wee H Social Sciences (General) The local community is an important stakeholder in rural tourism. However the rural tourism positioning strategies have been developed from the perspective of a single stakeholder tourist, and have overlooked at local community's perspective. It is important to include community's perspective because rural tourism cannot be successful without community support. There is lack of approach to highlight the issues hindering the active participation of communities in tourism planning and implications. The aim of this research is to develop a framework for repositioning of rural tourism, by addressing community approach rather than just a tourist industry. The proposed framework, developed on the indicators from literature, will help to explore local community's perspective on current positioning and will identify the gaps for a potential repositioning. The study will provide insights to local communities, government, policymakers and other stakeholders and help them to develop effective rural tourism strategies. Elsevier Ltd. 2014 Article PeerReviewed text en http://ir.unimas.my/id/eprint/14283/1/A%20repositioning%20strategy%20for%20rural%20tourism%20in%20Malaysia-%20community%E2%80%99s%20%28abstract%29.pdf Shaista, Falak and Lo, May-Chiun and Yeo, Alvin Wee (2014) A repositioning strategy for rural tourism in Malaysia- community’s perspective. Procedia - Social and Behavioral Sciences, 144. pp. 412-415. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042814042384 doi: 10.1016/j.sbspro.2014.07.310 |
| spellingShingle | H Social Sciences (General) Shaista, Falak Lo, May-Chiun Yeo, Alvin Wee A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title | A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title_full | A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title_fullStr | A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title_full_unstemmed | A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title_short | A repositioning strategy for rural tourism in Malaysia- community’s perspective |
| title_sort | repositioning strategy for rural tourism in malaysia- community’s perspective |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/ http://ir.unimas.my/id/eprint/14283/1/A%20repositioning%20strategy%20for%20rural%20tourism%20in%20Malaysia-%20community%E2%80%99s%20%28abstract%29.pdf |