Warning Signage on Cigarette Packaging and Buying Behaviour: Does It Really Matter?

The implementation of warning signage on cigarette packaging is widely practiced in various parts of the world, including developing markets.The purpose is todiscourage people from buying cigarette and smoking.Despite the effort to promotethe importance of health to the publics, the effectiveness...

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Bibliographic Details
Main Authors: Lau, Wee Ming, Ernest Cyril, de Run, Hiram, Ting, Francis, Chuah, Gursimran, Singh
Format: Proceeding
Language:English
Published: 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/14153/
http://ir.unimas.my/id/eprint/14153/1/Warning%20Signage%20on%20Cigarette%20Packaging%20%28abstract%29.pdf