Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia
Notwithstanding the prevalence use of generation labels and descriptions from the U.S. sources in marketing literature and segmentation practices in Malaysia, there is an extreme lack of studies that justify such adoption with theoretical support and empirical evidence. The present preliminary stu...
| Main Authors: | , , , , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/13991/ http://ir.unimas.my/id/eprint/13991/1/DO%20WE%20HAVE%20BABY.pdf |