Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity
E-commerce website due to its convenience is gaining rapid popularity. The representation of the products in the website is important as it may affect the intention to purchase of customers. This study compares between 2D and 3D product visualization on an e-commerce website in terms of Telepresence...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
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Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Online Access: | http://ir.unimas.my/id/eprint/12253/ http://ir.unimas.my/id/eprint/12253/3/Alan%20Lee%20Pik%20Jin%2024pgs.pdf http://ir.unimas.my/id/eprint/12253/6/Alan%20Lee%20Pik%20Jin%20ft.pdf |
| _version_ | 1848837159761477632 |
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| author | Alan Pik Jin, Lee |
| author_facet | Alan Pik Jin, Lee |
| author_sort | Alan Pik Jin, Lee |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | E-commerce website due to its convenience is gaining rapid popularity. The representation of the products in the website is important as it may affect the intention to purchase of customers. This study compares between 2D and 3D product visualization on an e-commerce website in terms of Telepresence, Flow, Behavioural Intention, and Brand Equity. A single website that contains three different and separate product visualization pages (2D pictures, Video, and 3D Model) was developed and evaluated via an experimental research design. Ninety respondents with Human Computer Interaction background were chosen using convenience sampling method. Through the statistical analysis, it is shown that 3D product visualization is more significant for four constructs. It is also shown that there is a positive relationship between telepresence and flow; telepresence and behavioural intention; and between behavioural intention and brand equity. These results show that 3D product
visualization is more significant and effective compared to 2D product visualization. |
| first_indexed | 2025-11-15T06:35:14Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-12253 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T06:35:14Z |
| publishDate | 2015 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-122532023-02-14T07:37:36Z http://ir.unimas.my/id/eprint/12253/ Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity Alan Pik Jin, Lee HF Commerce E-commerce website due to its convenience is gaining rapid popularity. The representation of the products in the website is important as it may affect the intention to purchase of customers. This study compares between 2D and 3D product visualization on an e-commerce website in terms of Telepresence, Flow, Behavioural Intention, and Brand Equity. A single website that contains three different and separate product visualization pages (2D pictures, Video, and 3D Model) was developed and evaluated via an experimental research design. Ninety respondents with Human Computer Interaction background were chosen using convenience sampling method. Through the statistical analysis, it is shown that 3D product visualization is more significant for four constructs. It is also shown that there is a positive relationship between telepresence and flow; telepresence and behavioural intention; and between behavioural intention and brand equity. These results show that 3D product visualization is more significant and effective compared to 2D product visualization. Universiti Malaysia Sarawak, (UNIMAS) 2015 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/12253/3/Alan%20Lee%20Pik%20Jin%2024pgs.pdf text en http://ir.unimas.my/id/eprint/12253/6/Alan%20Lee%20Pik%20Jin%20ft.pdf Alan Pik Jin, Lee (2015) Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HF Commerce Alan Pik Jin, Lee Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title | Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title_full | Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title_fullStr | Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title_full_unstemmed | Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title_short | Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| title_sort | comparison of 2d and 3d product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity |
| topic | HF Commerce |
| url | http://ir.unimas.my/id/eprint/12253/ http://ir.unimas.my/id/eprint/12253/3/Alan%20Lee%20Pik%20Jin%2024pgs.pdf http://ir.unimas.my/id/eprint/12253/6/Alan%20Lee%20Pik%20Jin%20ft.pdf |