Customer-Centered Design Approach to Improve E-Commerce Web Site Usability

In the development process of e-commerce online store, the attributes of the store and its product display is very important. The fundamental problem that motivates this study is to find the factors that determine customer acceptance of virtual stores especially related with the product display. We...

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Bibliographic Details
Main Authors: Syahrul Nizam, Junaini, Jonathan, Sidi
Format: Proceeding
Language:English
Published: Centre for Academic Information Services, UNIMAS 2007
Subjects:
Online Access:http://ir.unimas.my/id/eprint/1221/
http://ir.unimas.my/id/eprint/1221/1/URS06%2Bfullpaper%2B-%2Biris%2B-%2Babstract%2Bonly.pdf