The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO vari...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Online Access: | http://ir.unimas.my/id/eprint/10368/ http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf |
| _version_ | 1848836767110660096 |
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| author | Phang, Joseph Siew Guan |
| author_facet | Phang, Joseph Siew Guan |
| author_sort | Phang, Joseph Siew Guan |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the
objective of this study to examine how the effect of COO varies across high and low involvement products from different country of origin. For further study, the effect of
COO on consumers' perception towards price and quality of products was also examine. It was found that Kuching consumers generally prefer products from more
developed countries such as Japan to products from less developed country such as
China. It was also found that Kuching consumers perceive products from more
developed countries to be higher in quality and price, while products from less
developed countries to be lower in terms of both quality and price. |
| first_indexed | 2025-11-15T06:28:59Z |
| format | Thesis |
| id | unimas-10368 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:28:59Z |
| publishDate | 2012 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-103682023-06-22T04:00:39Z http://ir.unimas.my/id/eprint/10368/ The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers Phang, Joseph Siew Guan H Social Sciences (General) HB Economic Theory The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO varies across high and low involvement products from different country of origin. For further study, the effect of COO on consumers' perception towards price and quality of products was also examine. It was found that Kuching consumers generally prefer products from more developed countries such as Japan to products from less developed country such as China. It was also found that Kuching consumers perceive products from more developed countries to be higher in quality and price, while products from less developed countries to be lower in terms of both quality and price. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf Phang, Joseph Siew Guan (2012) The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers. Masters thesis, Universiti Malaysia Sarawak, UNIMAS. |
| spellingShingle | H Social Sciences (General) HB Economic Theory Phang, Joseph Siew Guan The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title | The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title_full | The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title_fullStr | The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title_full_unstemmed | The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title_short | The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers |
| title_sort | role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of kuching urban city consumers |
| topic | H Social Sciences (General) HB Economic Theory |
| url | http://ir.unimas.my/id/eprint/10368/ http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf |