Ethnic groups' attitude and behavioral intention : the impact of language in packing
The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language.
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2005
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1020/ http://ir.unimas.my/id/eprint/1020/8/2013-03-prChinSienfull.pdf |
| _version_ | 1848834663377797120 |
|---|---|
| author | Chin, Sien Fah |
| author_facet | Chin, Sien Fah |
| author_sort | Chin, Sien Fah |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language. |
| first_indexed | 2025-11-15T05:55:33Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-1020 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:55:33Z |
| publishDate | 2005 |
| publisher | Universiti Malaysia Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-10202023-02-13T04:14:20Z http://ir.unimas.my/id/eprint/1020/ Ethnic groups' attitude and behavioral intention : the impact of language in packing Chin, Sien Fah HM Sociology P Philology. Linguistics The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language. Universiti Malaysia Sarawak 2005 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/1020/8/2013-03-prChinSienfull.pdf Chin, Sien Fah (2005) Ethnic groups' attitude and behavioral intention : the impact of language in packing. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HM Sociology P Philology. Linguistics Chin, Sien Fah Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title | Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title_full | Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title_fullStr | Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title_full_unstemmed | Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title_short | Ethnic groups' attitude and behavioral intention : the impact of language in packing |
| title_sort | ethnic groups' attitude and behavioral intention : the impact of language in packing |
| topic | HM Sociology P Philology. Linguistics |
| url | http://ir.unimas.my/id/eprint/1020/ http://ir.unimas.my/id/eprint/1020/8/2013-03-prChinSienfull.pdf |