UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy
GAMBANG, 17 April 2025 – Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA) marked another important achievement in its digitalisation efforts by launching its official academic marketing portal, Study@UMPSA, which also features an artificial intelligence (AI)-based smart agent known as BURU.
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| Format: | Newspaper |
| Language: | English |
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UMPSA
2025
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| Online Access: | http://umpir.ump.edu.my/id/eprint/44462/ http://umpir.ump.edu.my/id/eprint/44462/1/UMPSA%20launches%20Study%40UMPSA%20portal%20to%20strengthen%20digital%20marketing%20strategy.pdf |