From browsing to buying: Understanding online repurchase behaviour in the context of luxury brands in China

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From browsing to buying: Understanding online repurchase behaviour in the context of luxury brands in China

The growth of e-commerce in China has transformed consumer behaviour, especially in the luxury sector, where understanding repurchase intentions is critical for sustaining brand success. This study examines the factors influencing online repurchase behaviour in the context of luxury brands in China...

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Bibliographic Details
Main Authors:	Zhang, Tianyang, Lee, Khai Loon, Puteri Fadzline, Muhamad Tamyez
Format:	Article
Language:	English
Published:	Asian Scholars Network 2025
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/44360/ http://umpir.ump.edu.my/id/eprint/44360/1/IJBTM%20Vol%207-1-34%20From%20Browsing%20to%20Buying.pdf

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