From browsing to buying: Understanding online repurchase behaviour in the context of luxury brands in China
The growth of e-commerce in China has transformed consumer behaviour, especially in the luxury sector, where understanding repurchase intentions is critical for sustaining brand success. This study examines the factors influencing online repurchase behaviour in the context of luxury brands in China...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/44360/ http://umpir.ump.edu.my/id/eprint/44360/1/IJBTM%20Vol%207-1-34%20From%20Browsing%20to%20Buying.pdf |