Background similarities and differences in business performance among family and non-family franchisees in Malaysia
Franchising business has been growing rapidly in Malaysia after the government launched the Franchise Development Programme in 1992, establishing the Franchise Division in 1995 and introducing the Franchise Act 1998. Nowadays, Malaysia has 870 registered franchising systems with 60 home-grown franch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2023
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| Subjects: | |
| Online Access: | https://umpir.ump.edu.my/id/eprint/44331/ |