QR Code

The influence of online customer reviews on brand attitudes and repurchase intentions in e-commerce in China

Online customer reviews (OCRs) play a pivotal role in shaping consumer behavior in the e-commerce landscape, particularly in China, where digital platforms dominate retail. This study explores the influence of OCRs on brand attitudes and repurchase intentions through a qualitative approach, utilizin...

Full description

Bibliographic Details
Main Authors:	Zhang, Tianyang, Lee, Khai Loon, Puteri Fadzline, Muhamad Tamyez
Format:	Article
Language:	English
Published:	Secholian Publication 2025
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/44325/ http://umpir.ump.edu.my/id/eprint/44325/1/The%20Influence%20of%20Online%20Customer%20Reviews%20on%20Brand%20Attitudes%20and%20Repurchase%20Intentions%20in%20E-Commerce%20in%20China.pdf

Similar Items

Leveraging live e-commerce to enhance online repurchase intentions for luxury brands: Evidence from tiktok in China
by: Zhang, Tianyang, et al.
Published: (2024)

Brand attitude and online repurchase intention of luxury products: A systematic literature review
by: Zhang, Tianyang, et al.
Published: (2025)

The determinants of luxury brand stories on online repurchase intentions among gen Z in China
by: Zhang, Tianyang, et al.
Published: (2025)

From browsing to buying: Understanding online repurchase behaviour in the context of luxury brands in China
by: Zhang, Tianyang, et al.
Published: (2025)

Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
by: Raihatul Jannah, Ahmad, et al.
Published: (2015)

Factors Influencing Customers Repurchase And Willingness To Pay More In Live Streaming Commerce The Moderating Effect Of Emotional Attachment
by: Li, Chao
Published: (2024)

Repurchase intention towards Huawei smartphone brand
by: Wong, Jin Ee
Published: (2019)

Revolutionizing supply chains: Unveiling the power of blockchain technology for enhanced transparency and performance
by: Lee, Khai Loon, et al.
Published: (2023)

Exploring Drivers of Customer Repurchase Intention: Extending the 7Ps Marketing Mix to Niche Training Services
by: Suriana, Ramli, et al.
Published: (2025)

Key Determinants Of Online Repurchase Intentions In Malaysia
by: Lee, Chai Har
Published: (2010)

Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid
by: Abdul Majid, Mohd Aliff
Published: (2013)

Consumers' repurchase intention in online grocery shopping in Malaysia
by: Sulastri, Anis Shaira
Published: (2017)

The effects of perceived justice in service recovery on firm reputation and repurchase intention in airline industry
by: Nikbin, Davoud, et al.
Published: (2011)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik
by: Abd Malik, Nurfarrahain
Published: (2018)

The Effects of Brand Strategy and Design Innovation on the Brand Performance of the Malaysian Furniture Firms -- UTM Thesis KIV
by: Tamyez, Puteri Fadzline
Published: (2014)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by: Wong, Chee Hoo
Published: (2012)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal
by: Kadimin, Ahmad Syakir, et al.
Published: (2013)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Examining the influence of brand recognition on the intention to repurchase halal store brand products: a review
by: Isa, Maryam Ladi, et al.
Published: (2024)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
by: Isa, Maryam Ladi
Published: (2024)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Exploring hospital waste recycling intention among hospital managers
by: Suriati, Deraman, et al.
Published: (2023)

Market Reactions To Share Repurchase Announcements In Malaysia
by: Isa, Mansor, et al.
Published: (2014)

Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic
by: Yeh, Jia Yee
Published: (2022)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The Influence Of Perceived Value, Personal Values, And Salespeople Towards Repurchase Intention: A Study On Luxury Natural Product
by: Jansri, Wilawan
Published: (2015)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)

E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia
by: Tan, Su Han
Published: (2009)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Integrating extended theory of planned behavior and norm activation model to examine the factors affect managers intention to recycle hospital waste
by: Suriati, Deraman, et al.
Published: (2023)

Sudah tiba masa organisasi bertindak
by: Puteri Fadzline, Muhamad Tamyez
Published: (2021)

The influence of electronic service quality and electronic word of mouth (eWOM) toward repurchase intention (study on e-commerce in Indonesia)
by: Rachbini, Widarto, et al.
Published: (2021)

Management Perceptions Of Share Repurchases In Emerging Markets: The Case For Malaysia
by: Lee , Siew Peng, et al.
Published: (2015)

Determinants of university alumni's intention to contribute to education waqf
by: Nurul Aien, Abd Aziz, et al.
Published: (2024)

Factors Influencing Online Repurchase Behavioral Intention Of Multiracial University Students In Malaysia
by: Rezaei, Sajad
Published: (2011)