The influence of online customer reviews on brand attitudes and repurchase intentions in e-commerce in China

The influence of online customer reviews on brand attitudes and repurchase intentions in e-commerce in China

Online customer reviews (OCRs) play a pivotal role in shaping consumer behavior in the e-commerce landscape, particularly in China, where digital platforms dominate retail. This study explores the influence of OCRs on brand attitudes and repurchase intentions through a qualitative approach, utilizin...

Full description

Bibliographic Details
Main Authors: Zhang, Tianyang, Lee, Khai Loon, Puteri Fadzline, Muhamad Tamyez
Format: Article
Language:English
Published: Secholian Publication 2025
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/44325/
http://umpir.ump.edu.my/id/eprint/44325/1/The%20Influence%20of%20Online%20Customer%20Reviews%20on%20Brand%20Attitudes%20and%20Repurchase%20Intentions%20in%20E-Commerce%20in%20China.pdf

Internet

http://umpir.ump.edu.my/id/eprint/44325/
http://umpir.ump.edu.my/id/eprint/44325/1/The%20Influence%20of%20Online%20Customer%20Reviews%20on%20Brand%20Attitudes%20and%20Repurchase%20Intentions%20in%20E-Commerce%20in%20China.pdf

Similar Items