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Brand attitude and online repurchase intention of luxury products: A systematic literature review

As technology continues to develop, e-commerce has penetrated into various fields. Among them, it has become very common that luxury brands have also started utilizing e-commerce to sell their products. Then, whether consumers' brand attitude has an effect on online repurchase intention is the...

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Bibliographic Details
Main Authors:	Zhang, Tianyang, Lee, Khai Loon, Puteri Fadzline, Muhamad Tamyez
Format:	Article
Language:	English
Published:	Global Academic Excellence (M) Sdn. Bhd. 2025
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/44324/ http://umpir.ump.edu.my/id/eprint/44324/1/BRAND%20ATTITUDE%20AND%20ONLINE%20REPURCHASE%20INTENTION%20OF%20LUXURY%20PRODUCTS.pdf

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