Brand attitude and online repurchase intention of luxury products: A systematic literature review
As technology continues to develop, e-commerce has penetrated into various fields. Among them, it has become very common that luxury brands have also started utilizing e-commerce to sell their products. Then, whether consumers' brand attitude has an effect on online repurchase intention is the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn. Bhd.
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/44324/ http://umpir.ump.edu.my/id/eprint/44324/1/BRAND%20ATTITUDE%20AND%20ONLINE%20REPURCHASE%20INTENTION%20OF%20LUXURY%20PRODUCTS.pdf |