S-commerce: Competition drives action through small medium enterprise top management
This study investigates the factors influencing the continued use of S-commerce in small and medium enterprises (SMEs), focusing on the roles of top management (TM) support, competitive pressure (CP), facilitating conditions, and service quality. Data were collected from 341 SME owners and analyzed...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Engineering and Science (IAES)
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/44177/ http://umpir.ump.edu.my/id/eprint/44177/1/S-commerce_Competition%20drives%20action%20through%20small%20medium%20enterprise%20top%20management.pdf |