Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organiz...

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Bibliographic Details
Main Authors: Salimon, Maruf Gbadebo, Kareem, Olanrewaju, Sany Sanuri, Mohd Mokhtar, Abdullateef, Aliyu Olayemi, Bamgbade, Jibril Adewale, Adeleke, Adekunle Qudus
Format: Article
Language:English
English
Published: Emerald Publishing 2023
Subjects:
HD28 Management. Industrial Management
T Technology (General)
Online Access:http://umpir.ump.edu.my/id/eprint/42842/
http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf
http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf

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