Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organiz...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42842/ http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf |
Internet
http://umpir.ump.edu.my/id/eprint/42842/http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf
http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf