TikTok-social media marketing practices and digital branding

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TikTok-social media marketing practices and digital branding

With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote thei...

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Bibliographic Details
Main Authors:	Sabrina, Ade Josephin, Fernando, Yudi, Mergeresa, Fineke, Ikhsan, Ridho Bramulya, Sari Wahyuni-Td, Ika, Fernando, Erick
Format:	Conference or Workshop Item
Language:	English English
Published:	Institute of Electrical and Electronics Engineers Inc. 2024
Subjects:	HD28 Management. Industrial Management T Technology (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/41808/ http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf

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