The Success Factor of Spirituality Towards Customer Satisfaction

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The Success Factor of Spirituality Towards Customer Satisfaction

Spirituality is a fundamental aspect of our inner identity that shapes our behaviour in society and cognitive processes. While previous research has primarily examined spirituality from a religious perspective, marketing scholars are now exploring how individuals interact with spiritual products, se...

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Bibliographic Details
Main Authors:	Mohamad, Vidyamala, Shaiful Azlan, Abdul, Putit, Lennora, Azim Azuan, Osman, Dwita, Vidyarini
Format:	Article
Language:	English
Published:	Global Academic Excellence (M) Sdn. Bhd. 2023
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/40417/ http://umpir.ump.edu.my/id/eprint/40417/1/The%20Success%20Factor%20of%20Spirituality%20Towards%20Customer%20Satisfaction.pdf

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