The Success Factor of Spirituality Towards Customer Satisfaction

The Success Factor of Spirituality Towards Customer Satisfaction

Spirituality is a fundamental aspect of our inner identity that shapes our behaviour in society and cognitive processes. While previous research has primarily examined spirituality from a religious perspective, marketing scholars are now exploring how individuals interact with spiritual products, se...

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Bibliographic Details
Main Authors: Mohamad, Vidyamala, Shaiful Azlan, Abdul, Putit, Lennora, Azim Azuan, Osman, Dwita, Vidyarini
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn. Bhd. 2023
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/40417/
http://umpir.ump.edu.my/id/eprint/40417/1/The%20Success%20Factor%20of%20Spirituality%20Towards%20Customer%20Satisfaction.pdf

Internet

http://umpir.ump.edu.my/id/eprint/40417/
http://umpir.ump.edu.my/id/eprint/40417/1/The%20Success%20Factor%20of%20Spirituality%20Towards%20Customer%20Satisfaction.pdf

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