Improving driver loyalty through using gamification approach
Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/38990/ http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf |
| _version_ | 1848825652742979584 |
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| author | Mogie, Callista Ivana Ricky, Ricky Wang, Gunawan Sfenrianto, Sfenrianto Azlee, Zabidi Gui, Anderes |
| author_facet | Mogie, Callista Ivana Ricky, Ricky Wang, Gunawan Sfenrianto, Sfenrianto Azlee, Zabidi Gui, Anderes |
| author_sort | Mogie, Callista Ivana |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the use of Gamification has proven to deliver many benefits and improve better performances in business. The article applies game design approach in Gojek app to improve driver's motivation as key factor to improve overall company performance. The article applies Maslow needs theory to guide the game design to improve overall drivers' motivation, loyalty, and achievements. |
| first_indexed | 2025-11-15T03:32:20Z |
| format | Conference or Workshop Item |
| id | ump-38990 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T03:32:20Z |
| publishDate | 2023 |
| publisher | Institute of Electrical and Electronics Engineers Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-389902023-10-26T01:43:23Z http://umpir.ump.edu.my/id/eprint/38990/ Improving driver loyalty through using gamification approach Mogie, Callista Ivana Ricky, Ricky Wang, Gunawan Sfenrianto, Sfenrianto Azlee, Zabidi Gui, Anderes QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) TA Engineering (General). Civil engineering (General) Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the use of Gamification has proven to deliver many benefits and improve better performances in business. The article applies game design approach in Gojek app to improve driver's motivation as key factor to improve overall company performance. The article applies Maslow needs theory to guide the game design to improve overall drivers' motivation, loyalty, and achievements. Institute of Electrical and Electronics Engineers Inc. 2023 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf pdf en http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf Mogie, Callista Ivana and Ricky, Ricky and Wang, Gunawan and Sfenrianto, Sfenrianto and Azlee, Zabidi and Gui, Anderes (2023) Improving driver loyalty through using gamification approach. In: IES 2023 - International Electronics Symposium: Unlocking the Potential of Immersive Technology to Live a Better Life, Proceeding , 8-10 August 2023 , Denpasar. pp. 604-609. (192646). ISBN 979-835031473-1 (Published) https://doi.org/10.1109/IES59143.2023.10242433 |
| spellingShingle | QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) TA Engineering (General). Civil engineering (General) Mogie, Callista Ivana Ricky, Ricky Wang, Gunawan Sfenrianto, Sfenrianto Azlee, Zabidi Gui, Anderes Improving driver loyalty through using gamification approach |
| title | Improving driver loyalty through using gamification approach |
| title_full | Improving driver loyalty through using gamification approach |
| title_fullStr | Improving driver loyalty through using gamification approach |
| title_full_unstemmed | Improving driver loyalty through using gamification approach |
| title_short | Improving driver loyalty through using gamification approach |
| title_sort | improving driver loyalty through using gamification approach |
| topic | QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) TA Engineering (General). Civil engineering (General) |
| url | http://umpir.ump.edu.my/id/eprint/38990/ http://umpir.ump.edu.my/id/eprint/38990/ http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf |