Tourists' intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory

Tourists' intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory

Purpose; This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia. Design/methodology/approach; A total of 160 valid questionnaire responses were collected via an online surv...

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Bibliographic Details
Main Authors: Muhammad Ashraf, Fauzi, Mohd Hafiz, Hanafiah, Velan, Kunjuraman
Format: Article
Language:English
Published: Emerald Group 2022
Subjects:
AC Collections. Series. Collected works
HM Sociology
HT Communities. Classes. Races
Online Access:http://umpir.ump.edu.my/id/eprint/35213/
http://umpir.ump.edu.my/id/eprint/35213/7/Tourists%E2%80%99%20intention%20to%20visit%20green%20hotels.pdf

Internet

http://umpir.ump.edu.my/id/eprint/35213/
http://umpir.ump.edu.my/id/eprint/35213/7/Tourists%E2%80%99%20intention%20to%20visit%20green%20hotels.pdf

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