Determinants of firm performance in automotive industry: Empirical insights from Malaysia
This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IGI Global
2021
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/32569/ http://umpir.ump.edu.my/id/eprint/32569/1/Determinants%20of%20firm%20performance%20in%20automotive%20industry.pdf http://umpir.ump.edu.my/id/eprint/32569/2/Determinants%20of%20firm%20performance%20in%20automotive%20industry_FULL.pdf |
| _version_ | 1848824053071085568 |
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| author | Hanaysha, Jalal Rajeh Saleh, Isam Suhaidah, Hussain Lee, Khai Loon Abu Bakar, Zahari |
| author_facet | Hanaysha, Jalal Rajeh Saleh, Isam Suhaidah, Hussain Lee, Khai Loon Abu Bakar, Zahari |
| author_sort | Hanaysha, Jalal Rajeh |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigating the direct impacts of the above factors collectively on firm performance, particularly in automotive industry. Moreover, the performance of automotive industry in Malaysia has recently experienced slow growth. Therefore, a quantitative research method was employed for data collection and fulfilling the research objectives. In particular, the data were collected via survey instrument from many employees of automotive companies at the state of Pahang in Malaysia. The data was then anlayzed by SPSS Version 19 to verify and test the hypotheses. Overall, the outcomes revealed that innovation has a significant positive impact on firm performance. But the influence of social media marketing on firm performance was found insignificant. Finally, the outcomes showed that the practice of corporate social responsibility has a positive impact on firm performance. |
| first_indexed | 2025-11-15T03:06:54Z |
| format | Article |
| id | ump-32569 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T03:06:54Z |
| publishDate | 2021 |
| publisher | IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-325692022-02-08T07:09:39Z http://umpir.ump.edu.my/id/eprint/32569/ Determinants of firm performance in automotive industry: Empirical insights from Malaysia Hanaysha, Jalal Rajeh Saleh, Isam Suhaidah, Hussain Lee, Khai Loon Abu Bakar, Zahari H Social Sciences (General) HD Industries. Land use. Labor This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigating the direct impacts of the above factors collectively on firm performance, particularly in automotive industry. Moreover, the performance of automotive industry in Malaysia has recently experienced slow growth. Therefore, a quantitative research method was employed for data collection and fulfilling the research objectives. In particular, the data were collected via survey instrument from many employees of automotive companies at the state of Pahang in Malaysia. The data was then anlayzed by SPSS Version 19 to verify and test the hypotheses. Overall, the outcomes revealed that innovation has a significant positive impact on firm performance. But the influence of social media marketing on firm performance was found insignificant. Finally, the outcomes showed that the practice of corporate social responsibility has a positive impact on firm performance. IGI Global 2021 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/32569/1/Determinants%20of%20firm%20performance%20in%20automotive%20industry.pdf pdf en http://umpir.ump.edu.my/id/eprint/32569/2/Determinants%20of%20firm%20performance%20in%20automotive%20industry_FULL.pdf Hanaysha, Jalal Rajeh and Saleh, Isam and Suhaidah, Hussain and Lee, Khai Loon and Abu Bakar, Zahari (2021) Determinants of firm performance in automotive industry: Empirical insights from Malaysia. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12 (4). 132 -148. ISSN 1947-959X. (Published) https://doi.org/10.4018/IJSSMET.2021070108 https://doi.org/10.4018/IJSSMET.2021070108 |
| spellingShingle | H Social Sciences (General) HD Industries. Land use. Labor Hanaysha, Jalal Rajeh Saleh, Isam Suhaidah, Hussain Lee, Khai Loon Abu Bakar, Zahari Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title | Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title_full | Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title_fullStr | Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title_full_unstemmed | Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title_short | Determinants of firm performance in automotive industry: Empirical insights from Malaysia |
| title_sort | determinants of firm performance in automotive industry: empirical insights from malaysia |
| topic | H Social Sciences (General) HD Industries. Land use. Labor |
| url | http://umpir.ump.edu.my/id/eprint/32569/ http://umpir.ump.edu.my/id/eprint/32569/ http://umpir.ump.edu.my/id/eprint/32569/ http://umpir.ump.edu.my/id/eprint/32569/1/Determinants%20of%20firm%20performance%20in%20automotive%20industry.pdf http://umpir.ump.edu.my/id/eprint/32569/2/Determinants%20of%20firm%20performance%20in%20automotive%20industry_FULL.pdf |