Determinants of firm performance in automotive industry: Empirical insights from Malaysia
This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IGI Global
2021
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/32569/ http://umpir.ump.edu.my/id/eprint/32569/1/Determinants%20of%20firm%20performance%20in%20automotive%20industry.pdf http://umpir.ump.edu.my/id/eprint/32569/2/Determinants%20of%20firm%20performance%20in%20automotive%20industry_FULL.pdf |