The approach of value innovation towards superior performance, competitive advantage, and sustainable growth: A systematic literature review
The value innovation strategy of pursuing differentiation and low cost has diverged and correlated with various notions and perspectives, which adds complexity and ambiguity to the current knowledge of value innovation. Thus, this study uses a systematic literature review methodology to identify key...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2021
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/32542/ http://umpir.ump.edu.my/id/eprint/32542/1/The%20approach%20of%20value%20Innovation%20towards%20superior%20performance.pdf |