Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia

Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia

This study examines how Prahalad’s market framework influenced brand loyalty in the base of the Palm Cooking Oil market in Malaysia. Although there is a positive correlation between brand awareness and brand loyalty, no studies have quantitatively examined all of Prahalad’s 4As as a set of independe...

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Bibliographic Details
Main Authors: Shaban, Omar Kassim A., Liu, Yao, Mohd Ridzuan, Darun
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD Industries. Land use. Labor
Online Access:http://umpir.ump.edu.my/id/eprint/20530/
http://umpir.ump.edu.my/id/eprint/20530/1/fim-2017-shaban-Measurement%20Model%20of%20Brand%20Loyalty%20for%20Palm%20Cooking%20Oil%20Market%20in%20Malaysia.pdf

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