Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products

Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products

The purpose of this paper was to identify the key SERVQUAL factors for consumer purchase intention in the context of life insurance products in Malaysia. The study was performed based on primary data using a self-administered questionnaire from the Klang valley region of Malaysia. Using a cross-sect...

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Bibliographic Details
Main Authors: Panigrahi, Shrikant, Noor Azlinna, Azizan, M., Waris
Format: Article
Language:English
Published: Informatics Publishing Limited 2018
Subjects:
HG Finance
Online Access:http://umpir.ump.edu.my/id/eprint/20492/
http://umpir.ump.edu.my/id/eprint/20492/1/fim-2018-Shrikant-Investigating%20the%20Empirical%20Relationship%20Between%20Service1.pdf

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