A contrastive study of categories of complaints of Malaysian and American customers on facebook / Siti Aishah Mohd Rosdy
Studies of customer complaints are associated with the identification and analysis of all aspects involved in the customer response to a product or a service failure which brings about the feeling of dissatisfaction. The act of complaining can be defined as the way to express feelings of discontentm...
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| Format: | Thesis |
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2017
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| Online Access: | http://studentsrepo.um.edu.my/7730/ http://studentsrepo.um.edu.my/7730/1/All.pdf http://studentsrepo.um.edu.my/7730/5/Siti_Aishah_Mohd_Rosdy_%E2%80%93_Dissertation.pdf |