The roles of propensity to use and precipitating events on IS related innovation adoption behaviour by entrepreneurs / Sedigheh Moghavvemi
The main aim of this study is to investigate entrepreneurs behavioural intention (i.e., intention to use) and use behaviour toward IS related innovation adoption. Among all these competing IS adoption models, Unified theory of acceptance and use of technology (UTAUT) has been considered as the most...
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http://studentsrepo.um.edu.my/3719/6/3._References.pdf
http://studentsrepo.um.edu.my/3719/7/4._Appendices.pdf